Pasta Varieta
A downloadable project
"Pasta Varieta" explores a complete brand identity created for a pasta brand concept in the UAE. The project documents the creative process from the very creation of the concept to the very end. It includes an exploration of logo design, website design, package design and more!
A complete brand identity for a pasta brand. Varieta - We provide unique flavored packaged pasta for supermarket shoppers in the UAE.
Team Members:
Nandita Menon
Shweta Maurya
Kyan Mark Angelo Vecino
Sreeram Premachandran
If you'd like the chance to connect with a potential intern or hire, please complete the industry connect form and our Centre of Industry Engagement will be in touch with you: https://forms.gle/ADJPu2jz8HFzvDh78
If you would like to talk to the team to understand the project better or for any questions or feedback that you may have, please join the video meeting link from any time between 5PM to 6PM: https://meet.google.com/fmm-gcpv-iri
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Comments
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Nicely done! This one feels more related because it is more traditional ... but maybe you could have taken a bit more risk with the designs.
Dr Elke Cumps
Hello team,
I feel like you played it a little safe with this approach. I do think taking a traditional route is fine, as long as you are able to make it look unique. I appreciated seeing the logo process and the outcome works well, but collaterals could have been taken forward. Good job and keep it up.