Filters on Social Media Campaign
A downloadable project
This project is an advertising campaign & integrated campaign on raising awareness about excessive use of filters on social media. The project consists of 3 posters & an integrated campaign.
Posters : The three posters visualise how the filters are changing our perceptions while using overuse filters on Snapchat. The message conveys on the poster is “This Filter is Not You!” & the hashtag is #dropthefilters to help encourage the people to boost their self-esteem.
Campaign : The integrated campaign consists of a microsite that can offer informations about self-esteem awareness and connect hashtag for Instagram post and Snapchat.
Designed by Bhaviti (Mahek) Mansukhlal
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Comments
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Great concept and nicely shown to the audience!
Dr Elke Cumps
Hello Bhaviti,
Self esteem vs social media is a good topic. The posters are executed nicely and communicate your message clearly. The website is informative and useful, however the design is very basic. The quiz on the website is a good idea, but it could have been developed more. Overall good job and keep it up.